Hockey Is Home

Creative DIRECTOR

In anticipation of the hockey season, this campaign was launched to remind fans that hockey is not only returning, but has a special place in our hearts both literally and figuratively. John Tarvares embodied this idea when he signed a new contract to go home and play for the team he grew up cheering for, the Toronto Mapleleafs.

NHL Puck Drop 2017

CREATIVE DIRECTOR

"Get gameday ready" was a social media campaign aimed to build additional excitement for the upcoming 2017-18 NHL season and have a share of voice among Canadian hockey fans. The secondary goal was to drive customers towards the new adidas official NHL licensed merchandise.

Instagram posts

Before each team's opening game, we posted an image with a positive message to rally fans. The idea was to reveal that each athlete in the photo was "gameday ready" and had their team's jersey on underneath.

Though the goal was to be a part of the conversation around the start of the NHL season, the new Adidas jerseys were featured in the creative, along with all other products being available at SportChek stores.
 

Game day coverage

Canadian NHL team match-ups were featured in creative that showcased the new Adidas jerseys.

Product video

The new Adidas NHL jerseys were featured in a product video that was aired on SportsNet, displayed in-store, online, and on the "power ring" in arenas of our the Canadian NHL teams during stoppages of play.

NHL Playoffs 2019

ART DIRECTOR

Promoting the Canadian teams during the NHL Stanley Cup Playoffs set out to drive awareness, rally fans, and stimulate jersey sales.