2016 Rio Summer Olympics
This campaign showcased the best new looks of the season for a variety of categories including training, barre, and team sports. The goal was to capture authentic shots that allowed us to promote both the sport and apparel. Real experts that taught these activities were used as models.
Rallying posts were created for each of SportChek's sponsored Olympic athletes that were shared prior to their first event competition. They highlighted each one's drive to reach the top of the podium at Rio.
On the fly coverage
During the entirety of the games, we would stay a part of the conversation on social media by live-tweeting and producing social media creative that highlighted moments featuring Canadian athletes.